YouTube has spent the past couple of years putting in place the technology needed to deliver high-quality live sports action, via the Internet. They’ve also developed the cloud-based transcoding software needed to make it simple and fast for users to distribute their live sports content to devices, ranging from desktop and laptop computers, to media tablets and smartphones.

It seems every sport imaginable is getting in on the action. Whether it’s a local bowling league, high school football team, collegiate athletics program or even major professional sports leagues and TV sports networks, Live-streaming is giving sports enterprises a way to reach audiences, extend their brands and drive revenue.